There is much said about content! After all Content is King…. right?

Think about it like this, how many events have you attended where you thought to yourself ”’hmmmm… why am I here, this doesn’t appeal to me, isn’t interesting to me, can’t help me, isn’t relevant to any area of my life?

Now imagine what happens when someone finds their way to your website – someone qualified to purchase your goods or services, but the content isn’t tailored to be relevant to them?

Gone in less than 6 seconds. That’s about how long it takes for someone to decide if where they are is where they need to be.

So is content relevant? Is it King?

Consider this! All the major search engines now look at content and weight it the greatest before indexing your site. The more relevant the content, the higher the search ranking. The higher the search ranking, the closer to the top of the search results will you site appear.

So YES – Content is King.

The challenge for you and anyone else who has a website, a business to promote, a product or service to sell is that writing great, relevant content is hard work.

It takes time to develop. It takes creativity and the ability to understand what others are thinking and what terms, words, phrases they will use when inspired, or compelled to search for something.

It’s not as easy as calling the yellow pages guy/gal and inviting them out to put an ad in the phonebook. But it will be much more rewarding for those who invest the effort.

I didn’t want to agree with Beth Hayden from Copyblogger who in her most recent post wrote that ….

“solid research is absolutely essential if you truly want to be successful as a content marketer”.

She’s absolutely right. I’m not the amazing Kreskin and neither are you. We don’t have a psychic power that enables us to read into the minds of our prospects and guessing wont get the job done either.

Brian Solis, social scientist and social evolution guru says in a recent article that “To reach the connected consumer, you must first walk in their footsteps. It takes research not guesswork. It takes understanding not skepticism. And it takes a dedicated not generic or approximated approach”.

Questions: Are you doing what it takes to write content that is relevant to your niche audience? If not, when? Click here to comment

This post was written by...

Les Dossey – who has written 21 posts on Thesis FX.

Les is the founder of ThesisFx. He designs and builds stunning websites using Wordpress and Thesis theme. He is a prolific writer contributing many posts to the Thesis FX blog, as well as his other sites wechoose.co where topics are about God and LesDossey.com where topics are focused on men's issues.

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